It was a masterful piece of marketing that, were it not decades before the internet age, would have certainly gone viral. In a 1961 Life magazine ad, Boston Whaler founder Richard Fisher sat in a floating 13-foot Whaler with a crosscut saw halfway through the hull. After the cut was completed, he used the stern section to tow the bow section back to shore.
And the Unsinkable Legend of Boston Whaler was born.
The idea of a boat that stayed afloat, even after being sawed in half, resonated with boaters in the Northeast, who understand that pushing the limits of a short boating season requires toughness and an unsinkable spirit.
That spirit has carried through all of Whaler’s designs and is apparent in today’s lineup of boats ranging from 11 to 42 feet. Yes, you can still saw a Boston Whaler in half and expect it to float. But unsinkability is about more than just safety—it’s about a spirit of innovation, which exists today in the form of smart design, high-quality construction and forward-thinking technology.
That is why Whalers remain a favorite of fishermen and boaters from New Jersey to Maine. The Boston Whaler brand breeds confidence, giving owners peace of mind whether chasing fish in the shallows or tackling offshore waters. However, the modern Whaler is also about attention to detail, luxurious comfort, and a quality fit and finish that makes multitasking between performance fishing, entertaining, and family fun a breeze.
If you’d like to learn more about why boat-buyers continue to choose Boston Whaler, download this free whitepaper, and find out if there’s a Boston Whaler that’s best suited for your boating style.
i have a 17ft montauk, i love the boat. but the 90hp mercury that it came with has been giving me problems from the start.
O’
Boston Whaler
king o the sea
With hull
A gleaming pearl.
Aboard the swells
A fisherman be
Keen eye out
For the swirls
Alas the storm
Which pushes you home
And lonely
In the world
Turn on back
And let it be peace
And smile
Back at the girl.
I have a 1969 13 ft Boston whaler with papers hull recently refiberglassed. Sudden death of owner (husband). Need to sell. Has trailer and center console. 25 horsepower engine tahatsu. Can you direct me to where I can possibly sell this
Hi Maureen.
We have claffifieds that we run both in our monthly magazine and online that may be of interest to you.
Our online version and classifieds listing info can be found here: http://www.onthewater.com/magazine/classifieds
“The proof is in the pudding!” I’m 40 years old and my whaler is 38yrs old.
I now have 4 little kids. 11, 8. 6, and 3 years old. We really enjoy weekend boat rides and excursions on our 1981 17ft boston whaler sport. We went to look at the 42ft whaler this summer. WOW! WHAT A BOAT!
Have 1965 17ft whaler that has been restored and used for over 30 years since we got it used. My kids grew up with it and introduced them to boating and fishing
They still use it today.
I have a 65 . 13 whaler with a35 Johnson on just about is old and an old cox trailer. A 75 15 footer with a 75 Johnson. 72.17 footer with a 90 Johnson.. and a 21 foot Sea hawk with a 115 Evinrude. 74 14 ft wide body starcraft aluminum V bottom with a 25 Johnson for duck hunting. You’ll never beat a Boston whaler it’s got to be the greatest boat ever put in the water…
BW makes a solid product, but I went and bought a wellcraft. The name says it all. It’s a well craft.
I just purchased a 1978 whaler Sport. What do I use to remove the old paint and what the best product to refurbish the boat. I am interested in sprucing the boat up with teak maybe along the top of the gunnels and new bench seats. I need a supplier for Whsler OE Products.
My 1989 Boston Whaler Mischief is loved by me, also gets comments all over our lakes in .Minnesota.