Yamaha Announces Siren Marine Acquisition
Yamaha Motor Corporation today finalized the acquisition of Siren Marine®, manufacturer of marine-based IoT (Internet of Things) solutions. Yamaha plans additional announcements about connected boat technology and future product development during the 2022 Miami International Boat Show®.
Siren will continue to support all current customers and all products will retain the Siren brand. Development teams will work out of Siren’s headquarters in Newport as well as Yamaha headquarters in Kennesaw. Yamaha and Siren plan to introduce new, co-developed products to consumers in the next 12-24 months.
The announcement underscores the company’s commitment to deliver connected products that are easier to use and create greater satisfaction and confidence on the water.
Yamaha U.S. Marine Business Unit markets and sells marine outboard motors ranging in size from 2.5 to 425 horsepower. It also markets and sells fiberglass, jet-drive sport boats ranging from 19 to 27 feet, and personal watercraft.
Siren Marine is the industry leader in smart boat technology – allowing boaters to stay connected to their boats anywhere, anytime. The company’s vision is to transform the modern boating experience and lead the way to a fully-connected marine industry through innovative IoT Connected Boat® technology. Siren Marine provides safety, security and smart boat monitoring so boaters can remotely track their boats’ battery level, bilge activity, temperature, location and more. Siren Marine also puts actionable data at the fingertips of industry stakeholders (OEMs, boat builders, electronics, digital switching manufacturers and other marine businesses) connecting them to customers and their boats like never before, providing a better boating experience and peace of mind.
Leave a Reply