Deep Apparel Partners with Kenny Chesney for Conservation

Rhode Island-based Deep Apparel has joined up with Country Superstar Kenny Chesney to raise awareness and dollars for ocean habitat conservation through his No Shoes Reefs project. Deep Apparel is adding a recycled fiber to the No Shoes Reefs T-Shirt via their new Eco line.

“We couldn’t be happier or more fortunate to align with No Shoes Reefs,” said Mike Croteau of Deep Apparel. “We all share this passion for the ocean and are willing to do whatever we can to help preserve it. No Shoes Reefs recycled T-shirt is just the start.”

Deep’s T-shirts are made with recycled bottles taken from the ocean. A portion of the proceeds from their sale will be donated to the Reef Ball Foundation to construct artificial reefs.

No Shoes Reefs is a grassroots project for Kenny Chesney that came to life one sunny day in Jacksonville, Florida as Kenny and his friends from CCA floated over two concrete structures that were sunk 18 months prior. As the boat floated over, the fish finders went crazy and depth finders turned bright red showing that the St Johns River had two new living reefs. And Kenny along with Pat Murray, President of CCA, proclaimed these as the first No Shoes Reefs!

Today, No Shoes Reefs continues to help ocean conservation groups through Kenny’s collaborations with brand partners to raise awareness and dollars through sales of exclusive products. With the support of the No Shoes Nation, which is over a few million strong, he is committed to help keep the oceans and all waterways healthy for generations to come.