Fat Cow Fishing released a new shatterproof jig perfect for a variety of gamefish.

We've picked 9 new, proven, and effective fishing lures to add to your tackle box this year.

The curved red-and-white striped, concave design has been a tackle box staple for many generations

UPDATE: And the winner is:  “Justin” whose favorite lure is the Zara Spook.

Fluke fishermen are almost as prone to falling victim to passing fads as teenagers .