It just might be the greatest all-purpose, all-species, all-tackle fishing lure.

These lures have stood both the test of time and teeth for targeting bluefish in the surf, bays, and boat.

Dial in the surf bite with rods, reels, and lures capable of reaching fish far off in the distance and in snotty conditions.

This winter, try building your own custom fishing lures.

Metal lures are the workhorses that belong in every fisherman's surf bag, especially during the fall run.

Every spring New Jersey anglers wait for the return of lean and mean gator bluefish.

Send a message to fishery managers to end overfishing and begin rebuilding the bluefish stock.

Gator bluefish are one of the most exciting fights in the Northeast. Here is a look at the world and state record bluefish catches.

The Mid-Atlantic Fishery Management Council and the Atlantic States Marine Fisheries Commission are collecting public comments on the Bluefish Allocation and Rebuilding Amendment.

Fish Snax Lures is dedicated to developing, testing, and producing the premiere soft baits on the market.