Rapala was founded in Finland in 1936 by Lauri Rapala, who is credited for creating the floating minnow. He carved his first lure from cork with a shoemaker’s knife, covered it with chocolate candy bar wrappers, and melted photography film negatives for a protective outer coating. The floating minnow lure later went on to become the first Rapala lure once the company was created.
 
The company produces a similar lure today, with the design remaining similar to how they were originally built. Made from balsa wood painted and covered with lacquer, the original floating minnow, now called the No. 9 floater, is the company’s most popular lure.
 
Rapala’s lures are considered some of the world’s leading baits and are sold in 140 countries. Their brands include VMC, Suffix and Storm, and many others.

VMC 7237 Inline Single Hooks

Made with hi-carbon steel, these extra-wide gap hooks incorporate VMC’s NeedleSharp technology for increased hook-up ratios and confidence in catching strong predators like big striped bass and bluefish. A large hook eye makes it easy to replace trebles on plugs, to make for simple, quick and safe dehooking’s for both the angler and the fish.

VMC 7385 LKCB B-Lok Tournament Circle Hooks

VMC’s patented B-Lok bait stopper prevents bait from moving up and down the hook shank and holds it in place to limit the amount of re-baiting. Skip the extra trips to the bait shop and confidently keep baits like bunker chunks soakin’ in the rough surf without worrying about its presentation on the hook.

Rapala Pro Rain Jacket

The Rapala Rain Jacket combines advanced technology performance with upgraded waterproof and breathable components, so you’ll stay comfortable and dry through humid summer monsoons or cold autumn showers. The nylon shell is made with Ripstop fabric to prevent tears and punctures around all those treble hooks. Adjustable drawstrings on the waist and hood, along with the adjustable hook and loop cuffs keep water out even through torrential rain and wind. Designed for all season anglers, each pocket has a purpose; there are two zip lined hand-warming pockets for chilly fall mornings, and two interior pouch pockets for dry storage and easy access.

Sufix 832 Advanced Braided Superline (in Coastal Camo)

Sufix 832 Advanced Superline is composed of eight different fibers for improved abrasion resistance, increased casting distance & accuracy, and reduced line vibration. The small line diameter and coastal camo blue fibers decrease line visibility for easily spooked stripers in shallow water, while improving sensitivity without sacrificing strength or durability for fighting bigger bass.

X-Rap Saltwater Subwalk

The X-Rap Saltwater Subwalk is a sub-surface lure designed to perform the classic walk-the-dog action that gets bass and blues fired up. With a maximum swimming depth of two feet, the slow sink and effortless glide will bring hesitant fish aggressively toward the surface for powerful strikes. It’s armed with two VMC 1x Inline Single hooks to keep fish pinned and still make for a quick and easy hook removal.

X-Rap Long Cast Shallow

The X-Rap Long Cast Shallow is designed to be fished through intense wind and poor weather, in order to target big striped bass and gator bluefish. Fish it in high and heavy surf or toss it from a safe distance on the boat to reach an active feed. As soon as it contacts the water, a tantalizing flutter on the drop allows it to be presented in different levels of the water column for a variety of retrieval options. Walk the dog sub-surface, twitch and pause, or just give it a fast, steady retrieve for tight wobbling action that resembles a fleeing baitfish.