Over the last decade, we’ve seen electronics play an increasingly larger role in finding and catching striped bass.

Something else that most soft-plastic stickbaits have in common is what they lack—a big, lifelike eye.

Fishing Report For Long Island Things are still quiet around the island, with skim ice covering many of the ponds, and high winds and seas making it difficult to reach the cod grounds and deepwater

While you might not know it from above the surface, inshore waters are a noisy place.

Traditionally a cold-water smallmouth lure, the SteelShad's versatility makes it a solid addition to the fall-run plug bag or boat box.

S&S Bucktails currently offers 25 different lures including the Rattletail. When fluke season closes throughout the Northeast in September, Stanley Jr. said the bulk of his business switches over to striper-specific jigs such as the Slimfish sand-eel imitating jig and the Rockhopper Bucktail.

With the slow rise, the Shadow Rap Shad mimics a dying forage fish better than anything else out there.

the YUM Swurm reveals a shape and suppleness that sets it apart from other soft plastics on the market.

Livingston’s Electric Baitfish Sounds (EBS) technology attracts hungry predators by mimicking the natural sounds made by panicked and fleeing baitfish.

Everything from panfish and trout to stripers and bluefish will attack a wobbling Silver Minnow, but the lure is especially effective on weed-dwelling predators like largemouth bass, northern pike, and muskellunge.