Welcome to On The Water’s Virtual FISHING Show!

Get Ready for a New Fishing Season!
Need to replace your gear or electronics?
Ready to upgrade your rod, reel, or tackle?
Find it all and connect with a local retailer at
On The Water’s 2021 Virtual Fishing Show!

Support your favorite retailers and brands while stocking up for the season at great prices.


Family owned and operated, the American Fishing Tackle Company (AFTCO) represents unparalleled quality, performance and reliability when it counts most. Worn across the globe, AFTCO’s fishing apparel is designed to handle the harshest elements. Whether you’re an elite professional bass angler looking to stay dry in a late fall downpour or an offshore weekend warrior seeking protection from the sun’s harmful UV rays, AFTCO keeps you fishing comfortably. AFTCO products are field tested from our Southern California offices where many of our core saltwater fishing tackle products are still proudly handcrafted and manufactured in our U.S.-based machine shop. Learn More

Atlantic Outboard is your new and used boat dealer in CT with one of the largest inventories in the Northeast! We carry Pursuit, Robalo, Eastern, Maritime and more. Additionally, we offer repower, boat service, and financing. Learn More

From pedal drive kayaks to sit-in angler kayaks, Bananas is your fishing kayak headquarters. Show Special: $50 credit toward accessories when you purchase a kayak! Learn More

Bass River Marina is one of the premier recreational boating resources on Cape Cod, with a boat brokerage, service shop, and full-service marina all under one professional and experienced management team. Learn More

SHOP BIG BEAR HUNTING and FISHING! We are the premier hunting and fishing store in Northern Rhode Island. Check out our online shop for all your fishing, hunting, and firearm needs. Learn More

Black Hall Outfitters, located in Westbrook, CT, in the heart of the marine district, is your full service bait, tackle, and marine gear resource on the shoreline. From kayak accessories, lighting, and transport, to bait, tackle, and marine gear, Black Hall Outfitters has you covered. Learn More

Shop Born Salty‘s range of pedal drive fishing kayaks and kayak accessories. With the all new hands-free FinDrive you can handle and land your fish, go through tackle, switch lures, or even browse social media whle pedaling to your next spot. Learn More

The essence of life’s journey stretches beyond the boundaries of work and day-to-day life and is found in the things that feed our soul and engage and nurture our senses. The lure of nature, the draw of the aquatic world, and the attraction and connection with what they have to offer is what fuels us as an angler. For Daiwa this attraction, this connection with nature is more than just a part of life, it is our life, and for over 60 years we’ve been driven and inspired to create and deliver anglers the most advanced and dynamic fishing gear the world has to offer. Fishing gear that will allow you to tackle the diverse and expansive fishing this planet has to offer, and provide you with the ultimate angling experience. Daiwa is born to fish, and built to inspire. Learn More

Based in Ocean, New Jersey, Fishermens Source provides customers with competitive prices on the best products from the top freshwater and saltwater fishing tackle companies. Learn More

Fish Northeast is a full service bait and tackle shop carrying the top brands and products for Big Game, Inshore, Surf and Freshwater fishing, with two MA locations in Plymouth and Green Harbor. Learn More

Fish Snax Lures is dedicated to developing, testing, and producing the premiere soft baits on the market. A company-owned and run by fishermen that are committed to their products. Learn More

Handcrafted lures from Nantucket. Along with a personal touch, every Grey Lady Tackle lure is equipped with ultra sharp inline single hooks. Each lure has gone through numerous personalized steps. From the custom painting to clear epoxy coating, we invest ourselves in a product line that we are proud to offer. Use OTW50 for Free Shipping on Orders over $50! Learn More

Catch Maco’s Bait and Tackle‘s March Madness Sale 3/1- 3/31! All trophy surf rods 25% off, Al Gags, Joe Baggs and Savage BOGO, 1/2 price…. and more! Learn More

New England Dive is not only your one stop scuba shop for all of your SCUBA diving needs. We now include Hobie Kayak and SUP for you paddle sport lovers. If you are a fisherman we have bait and tackle fishing gear for you to catch the monster fish of New England. We offer classes, equipment sales, trips, charters, and adventures. Come visit our 10,000 sq. ft showroom that has the largest selection in Connecticut for all your watersport needs. Learn More

A former marine biologist, adventurer, and a lifelong fly fishing addict Nick Mayer is an award winning nature illustrator whose style embraces the natural beauty of fish and other marine life with a unique scientific perspective. Learn More

Long Island striped bass and fluke fishing at it’s best! Northport Fishing Charters caters towards custom fishing adventures. We fish for most species in season including striped bass, blues, flounder, porgies, fluke, black seabass, blackfish and more! Learn More

Outdoor Sports Center in Wilton, Connecticut is the source for all of your outdoor equipment and apparel needs. From backpacks to bicycles, skis, snowboards, and boats; we have everything to get you enjoying the great outdoors Learn More

Patriot Party Boats, Inc. is a family-owned and operated business started over 40 years ago. Our greatest joy is to share the beauty and grandeur of the waters surrounding Cape Cod. Come fishing or cruising with us for one of the high points of your visit to Cape Cod. Learn More

Captain Pete Sykes and his professional group of USCG licensed captains and crew specialize in summer flounder (fluke), blackfish (tautog), sea bass, striped bass, inshore tuna and shark fishing out of the Belmar Municipal Marina at Shark River Inlet, NJ. The Parker Petes Fishing Charters fleet is a full time, year-round fishing charter company. Learn More

Visit Red Top Sporting Goods and sign up to WIN A Van Stall VS250SXP! Get 20% off our famous plus wall! Find deals on rods with 20% off Penn, Daiwa, Tsunami, Star, and Century! Tons more in-store deals! Learn More

Rhode Island Kayak Fishing Adventures offers guided kayak fishing for both fresh and saltwater. You’ll be hitting the water in a premium Hobie kayak, and all gear and tackle are provided. Check out their rates and enter your information on their website to for a chance to WIN your free adventure today! Enter information in contact and mention On The Water’s Virtual Boat show. Learn More

RipCharts.com provides real time satellite imagery including Sea Surface Temperature, True Color, Chlorophyll and Altimetry to offshore fisherman and enthusiasts to help them find the rip. By utilizing the lastest technology, Rip Charts is able to produce one of the highest quality online satellite fishing charts services on the market today. Click HERE to learn more.Learn More

Sam’s Star Island Yacht Club attracts a wide variety of people year-round with a passion for cruising and fishing. Fishermen and boaters come from all over the Island and up and down the East Coast to enjoy the excitement of seasonal sport fishing and access to an extensive fleet of charter boats. Sam’s Star Island is also host to many fishing tournaments, cruising club rendezvous, and catered events, as well as Sam’s Star Island’s own planned tournaments, including its renown annual shark tournament. Learn More

SeaWolfe Tackle is a young, dynamic company dedicated to the manufacture and sale of rigs, lures, and general tackle items. Our entire product offering is specifically designed for saltwater fishing in the North Eastern United States.Learn More

Flexible Integration and Expansion Options. With 60 years of technical excellence with Intuitive user-interfaces for modern helms, Simrad is a leading global manufacturer of Marine Chartplotters, Autopilots and Entertainment for sports fishing boats, motor boats and luxury cruisers.Learn More

TackleDirect – The World’s Premier Fishing Outfitter. Educating and delivering world-class customer service for the finest in premium saltwater, freshwater, and fly fishing tackle from 700+ manufacturers and brands. Shop now to find a huge in-stock selection, a rewards program and free shipping offers.Learn More

Based in Hamilton, MA, Scottie McCulloch’s Wood RECreations creates custom wood cutouts with your choice of favorite fishing spot or landscape. These customs pieces make an excellent gift for the fishing enthusiasts in your life or great decorations for your home, beachside bungalow, or lakeside cabin! Learn More

For more than 30 years, Yamaha Outboards have delivered far more than superior power, performance and efficiency. Yamaha owners get something that can’t be measured in HP or RPM—legendary Yamaha reliability. The all-new Yamaha V8 XTO Offshore® carries on that tradition. Purpose-built from the ground up to withstand the rigors of offshore boating, the XTO introduces a new class of extreme offshore power and reliability.Learn More