i-KAM XTREME 3.0
The result is the i-KAM XTREME 3.0, excellent, lightweight eyewear with advanced mobile video recorder all-in-one. Features a pinhole CMOS video camera for clear video and audio digital recording and includes three sets of interchangeable lenses. The i-KAM XTREME 3.0 is a must for those who want to permanently capture those special moments in life.

ALBIN BOATS by C&C MARINE
THE LEGEND LIVES!!!!  C&C Marine Inc., builders of NorthCoast Boats, is pleased to announce that they will build and market the Albin Boats line of quality cruising/fishing boats.

New Cortland Products For 2010
Since 1915 fly fisherman have trusted Cortland to approach the water with the same intensity and conviction. What started with silk fly lines has grown into fly rods, reels, leaders, tippet, flies and naturally the most innovative modern fly lines available.

Flex Bonehead Hard Bait for 2009
Strike Pro America announces the introduction of the Bonehead Flex lures for 2009. The Bonehead is a very realistic eel imitation lure which follows Strike Pro’s philosophy of building the most life-like lures on the market.

Strike Pro Ron Arra Signature Series Striper Hunter Surf Plugs
Strike Pro America's unique series of 5-inch, 2-ounce popper-style plugs are intended to be the first of many special editions to be licensed under the Ron Arra name.

FEEL THE VIBRATION
Jay Jigs is the only trolling lure equipped with a WEED ALARM! As the lure swims through the water, the blade spins rapidly, making fish-attracting noise.

New Products Archive

Feel The Vibration
Jay Jigs is the only trolling lure equipped with a WEED ALARM! As the lure swims through the water, the blade spins rapidly, making fish-attracting noise. Read

Lamiglas Expands Upon Surf Fishing Expertise with New Dry Top.
Widely recognized as the leader in high-performance surf fishing rods, Lamiglas has expanded their commitment to surf anglers with the introduction of a premium Dry Top. Read

Live Eyewear
announces the release of the newly redesigned Cocoons OveRx sunglass collection for 2008. Loaded with new features and design elements, the collection stays true to its foundation in function while refining its styling and performance. Read

Daiwa’s new Steez™ 103SHA and 100SHA
baitcasters are not only the lightest reels of their kind, they’re also among the fastest. Weighing in at a mere 5.6 and 5.7 ounces, respectively, and featuring a blazing 7.1:1 gear ratio, the latest Steez additions offer bass anglers the ultimate combination of lightweight performance and line-burning speed. Read

Owner’s new Beast™ Hooks with TwistLOCK®
Owner’s new Beast™ Hooks with TwistLOCK® Centering-Pin Spring (CPS) are designed for weedless-style rigging of larger plastics like big swimbaits, flukes, tubes and creature baits. Read  

Holiday Gift Ideas From RAPALA
Make the angler on your holiday wish list smile all year with a gift from Rapala® – the angling authority that’s been ensuring on-the-water success since 1936. Choose from a wide range of baitfish-imitating lures, sharp, flexible fillet knives, on-the-water accessories, decals and Rapala apparel. Read

Cobra Transforms Marine Communication with the Addition of Bluetooth® Technology
Cobra Electronics today announced the launch of a new marine product that will revolutionize the way boaters communicate. Read

Fishbelly’s New 9 Inch Pre-Rigged
Kick-S ShadTM Swimbait
Fishbelly International, original maker of a full line of realistic soft plastic lures, has added a larger swimbait to their Kick-S ShadTM branded product line of products. Read

HI-SEAS FLUOROCARBON
Now In 1,000 Yard Spools
Tournament bass fishermen agree, HI-SEAS Fluorocarbon is the hottest new line on the circuit today and can really up your catch. Read

Autotether, a new boating safety device,
is the first and only wireless lanyard
AUTOTETHER™, is a wireless lanyard that shuts off a boat’s engine in the event that the boat operator falls into the water. Read

New sea fox & thumper squid jigs
Braid Products, Inc., in Palmdale California announced today that they are officially introducing their New SEA FOX & THUMPER SQUID JIGS to the public. Read

Down Under Tropical & Five Star Coolers
Braid Products, Inc. announces their new line of high-performance coolers and iceboxes now available at dealers around the US. Read

T-Shirts Helping
Save Summer Flounder
Aftco and Guy Harvey were the first factory in the tackle industry to make a major commitment to support the Save the Summer Flounder Fishery Fund (SSFFF). Read

Fishbelly Introduces Hawg ShadTM Realistic
Soft Plastic Lure Imitates Life at 2007 ICAST Show
Fishbelly introduces Soft baits with big, natural eyes. Shapes that match live bait. Colors that radiate with the irridescent sheen of a live fish. Read

New guy cotten surfcasting top
Guy Cotton designed and produced a high performance, light weight foul weather gear to improve the comfort of fishermen. Read

Rapala® redefines lure design by combining the
action of two legendary lures to form the X-Rap Shad
Prepare to be blown away by the latest evolution of the Rapala® family: the new X-Rap Shad. Read