Remembering “Ron Z” Poirier

Remembering “Ron Z” Poirier

I was introduced to “Ron Z” Poirier just over two years ago by mutual friend Craig Cantelmo of Van Staal reels, moments before stepping aboard Capt. Bobby Rice’s boat at the Pamet River boat launch in Truro, Massachusetts. We were heading out in the early morning to jig for bluefin tuna on Stellwagen Bank using Ron’s RonZ baits, Craig’s Van Staal spinning outfits, and Bobby’s guiding skills. They were all good friends, and I was onboard as the media guy—to take some photos and document tuna fishing with spinning gear for On The Water readers—but Ron welcomed me like we were longtime friends. When he found out that I was brand-new to spinning reel tuna fishing, he couldn’t wait to get me hooked up to a “toad” — and he had a pretty good laugh at the panicked/thrilled looked on my face when that first tuna bent my rod into a horseshoe and started peeling off line.

RonZ Tuna

Ron positively gushed with enthusiasm about the tuna fishery, his friend Bobby’s expertise and his friend Craig’s high-performance tackle. He was also filled with honest pride in his RonZ baits, and from that day on, always quick to shove a few “extras” and “samples” in my pockets very time I saw him.

The fishing was so good that day that we made a commitment to get back out and film with On The Water TV cameras. Several days later, we nailed an incredible TV show, landing several tuna on Ron’s baits, including a 73-incher.

Ron was thrilled by the show, and he wanted everyone to see it, distributing DVDs to tackle shops, playing it at his booth at sportsmen’s shows, and showing clips at seminars. It wasn’t about ego, or even about selling more baits. As he told to me many times, he wanted people to see what could be done, what was possible with a spinning reel and a soft-plastic bait. He wanted other people to experience for themselves the joy that I felt the first time I hooked up with a tuna on a RonZ.

Ron had many fans among fishermen who caught fish on his innovative RonZ lures. He also had many friends in the fishing industry who responded to his warmth, generosity and positivity. He will be missed.




Ronald E. “Ron Z” Poirier, 58 of Brewster, passed away peacefully May 3rd with his wife and sister by his side.

Ron leaves his beloved wife Josephine “Jody” Poirier. He was born in Central Falls RI, the son of Leo T. Poirier of Smithfield, RI and Doris (Campbell) Poirier of Rochester, NH. He also leaves his sisters Claudette Davis of Rochester, NH, Celeste Lessard of NH, and Kimberly Nobrega of Blackstone, MA and several nieces & nephews. He was predeceased by his brother John. Ron was the brother in law of Liz, Howard, Peter & Donna Arnold of Cape Cod.

Ron served in the military from 1973 to 1982. First in the Marine Corp where he was an Electronics Technician and later in the Army where he was a Medic and attended Helicopter Pilot School. Ron also became an Army Recruiter.

He moved to the Cape in 1982 where he worked in the Injection Molding and Machinery industry. He used his expertise in injection molds to create fishing lures for himself. In 2003 he started the RONZ Fishing Lure Company. He achieved much notoriety locally and beyond as he shipped his baits worldwide and appeared on On the Water TV fishing for tuna.

Ron lived life to the fullest. He was a very positive person and an inspiration especially as he battled his illness.

Visiting hours will be held on Tuesday, May 7 from 4-7 pm at Morris, O’Connor & Blute Funeral Home, 678 Main St. Harwich Center. A funeral will be held in the funeral home on Wednesday, May 8 at 11 am. Burial will be private.


  1. John D. Silva

    Those who knew him, (even as a passing acquaintance), will miss Ron’s colorful personality and smile. He was taken from us much too prematurely. I was blessed to have been introduced to Ron back in 2006, first through OTW coverage, then later as we just touched base from time to time, sharing a common interest in all things related to Cape Cod fishing and beyond.

    Ron (Z) Poirier was many things; expert fisherman, licensed captain, proud husband, inventor, engineer, pilot, and military veteran just to name a few. A pleasant, knowledgeable, creative, and all-around fun person to be around, Ron had a contagious laugh and held a consistently positive outlook. His life was a unique and colorful story (more than most people ever realized). He traveled (and fished) around the world and experienced many things in life. And he never mentioned to me even a single regret. Friendly, personable and approachable, the thing about RonZ was, no matter who you were, you never really said “goodbye”, you just said “see you later, (and good luck out on the water)”.

    Farewell my friend. Perhaps our paths will cross again on the other side… (where you’ll already have all the best striper and tuna spots picked out, analyzed, and tuned-in).

    RonZ will truly be missed…


  2. BIG-RY

    Damn that’s to bad, what a great guy. I was just watching that episode a couple weeks ago on my dvr and was checking the fishing reports to find out he had passed away. He will be missed but not forgotten.

  3. Joe Peters

    Too damn young, Ron. My condolences to the family. Value your friends and fishing buddies, each time together might be the last. Tight lines


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