Anglers have accepted On The Water as part of their fishing culture, and this intense involvement with the magazine, television show and web site allows us to offer access to a passionate, loyal and knowledgeable audience.
On The Water Magazine New England Edition
Every month On The Water covers both fresh and saltwater fishing in feature articles and in dozens of regular columns, offering readers more practical information than they can find anywhere else. Started by fishermen for fishermen, local anglers share their skills with our readers, making On The Water the “go-to” guide for all that is fishing in New England.
On The Water Magazine New York/New Jersey Edition
On The Water’s New York/New Jersey Edition, launching in 2009, will deliver an editorial product fully focused on the New York/New Jersey angling landscape. Covering both fresh and saltwater fishing, On The Water New York/New Jersey Edition will quickly become the dominant fishing and boating publication in the region.
Based on the reputation that On The Water has built, the addition of the New York/New Jersey edition to our successful New England edition will allow advertisers to reach the entire northeast region with one efficient media buy.
On The Water TV
On The Water’s Television show reaches over 4.5 million households in New England each week. Entering its 8th season in 2011, the show airs 2 times per week year round on Comcast SportsNet. The unique magazine-style format features the people, places, and tradition-rich history of New England’s diverse recreational fishing community, and continues to surpass advertisers’ and viewers’ expectation.
All the fishing excitement found in On The Water magazine is matched by OnTheWater.com. Our local fishing reports are the most comprehensive on the web, and weekly e-blasts are sent to over 21,000 subscribers each week.
The Striper Cup
On The Water’s Striper Cup grew again in its fifth year, attracting more than 3,000 registered competitors and over 60 fishing clubs from Maine to New Jersey. The 5-month event was celebrated in grand style at the 2010 StriperFest, the largest fishing party ever held in the Northeast, which drew more than 4,000 passionate fishermen to the banks of the Cape Cod Canal. This year, the Striper Cup welcomed the King of Beers to the tournament with Budweiser signing on as the official beer of the Striper Cup. The Striper Cup in it’s fifth year is already the premier striped bass tournament in the Northeast, and the StriperFest has been established as an annual tradition for the fishing community.
For further information or to receive a printed media kit call 800-614-3000.