Rapala® redefines lure design by combining the action of two legendary lures to form the X-Rap Shad
MINNETONKA, Minn. (May 9, 2007) — Prepare to be blown away by the latest evolution of the Rapala® family: the new X-Rap Shad.
The revolutionary X-Rap Shad combines the tight action of a Shad Rap with the extreme characteristics of Rapala’s most popular and recognized X-Rap line of lures. The X-Rap Shad features a translucent body with internal scale patterns and displays a holographic foil appearance that will mesmerize any species of fish.
With an internal long-cast mechanism to ensure ultimate castability and incorporated features like suspending action and feathered tail hook, the X-Rap Shad provides anglers with options to match specific fishing styles, weather conditions and species. Put simply: this lure makes high definition TV seem boring.
“On the cast or on the troll, the Shad Rap action paired with the characteristics of the X-Rap creates a one-of-a-kind action,” said Mark Fisher, Rapala director of field promotions.
The X-Rap Shad is available in two sizes and 15 color patterns. One size is 2 1/2 inches long with a swimming depth of 6 to 11 feet. A second is 3 1/8 inches in length with a swimming depth of 7 to 10 feet and is scheduled to be released in September 2007. The X-Rap Shad color patterns include Purpledescent, Yellow Perch and Hot Steel that will surely entice fish anytime, anywhere.
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About Rapala
Dedicated to delivering memorable fishing experiences every time, the Rapala Group, based in Vääksy, Finland (Helsinki Stock Exchange: RAP1V), manufactures and markets fishing lures, fishing line, fishing rods, hooks, terminal tackle, knives and accessories under the Rapala, VMC, Blue Fox, Storm, Luhr-Jensen, Terminator and Williamson brand names. The company was unofficially founded in 1936 when Lauri Rapala invented the Rapala fishing lure. Rapala maintains its strict standards of quality and craftsmanship while delivering its fishing products to anglers in more than 130 countries. For more information, visit rapala.com
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